Lee Siegal, argues in Against The Machine, that the measure of internet viral success is pageviews. And a high pageview often means "sounding more like everyone else than anyone else is souding like everyone else".
"Mentos in a Coke" with a twist. Mascara and androgynous tears for Britney. A motivational speaker mimics thirty years of dance moves. Forget the Oscars, we have the YouTube Video awards. One implication is that knowledge is devolving into information. And web information has a half-life of about one day. In a week you're off the page. Information is devolving into spiky noise. Perhaps Francis Fukuyama's The End of History was prescient in ways he didn't anticipate?
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