Saturday, April 19, 2008

The Age of Web-To-TV

YouTube launched the age of user-generated-content. They didn't invent it, but they made it mainstream. With cell phones, laptop cameras and cool new gadgets like the Flip-Ultra, you can vlog easier than blog. Everyone wants to source UGC, but would you watch someone else's UGC on your HDTV?

CBS broadcast every NCAA March Madness game on their website. This is Web-To-TV. Hulu has organized years of Fox and NBC content for free viewing. Web-To-TV is not restricted to repurposed broadcast TV content. Technology has lowered the barriers to entry. A $1000 HD video camera, a MAC running Final Cut Pro, and a few aspiring actors can create TV quality content. The lure of advertising dollars has create a surfeit of aggregation outlets begging to distribute content. The only dilemma for the viewer is how to scroll thru a million virtual channels with a hand-held remote control.

No comments: